This article is not sponsored. I genuinely love Davines as a brand and their efforts towards sustainability in all aspect of its meaning: People - Profit - Planet
此文并非赞助文。我是真的很喜欢Davines和他们在可持续领域各方面的努力:人-利润-地球
A couple of months ago, we (at Zero Waste) were approached by a brand representative of this eco-friendly shampoo brand called Davines. Davines is a B Corp organisation with an incredible mission and devotion to mother earth. They even purposely don’t want to grow the company more than a fixed percentage per year because it is not sustainable to the earth (I believe it was around 8-10%).
两个月前,环保洗发水品牌Davines的工作人员跟我们取得了联系。作为一家B Corp,Davines有着对地球母亲的忠心奉献和独树一帜的企业使命。他们甚至故意把企业的年增长限制在8%到10%之间,从而使其对地球更可持续。
I had heard of the brand before, but it was more their cool retro packaging and branding that had caught my attention rather than their sustainability aspect.
我以前虽然听说过这个品牌,但大多是因为他们复古的包装和品牌形象吸引了我,而不是其可持续发展。
When I spoke with them in Shanghai, I realized how much sustainability was embedded in their culture, brand, way of working and much more.
当我们坐下来谈时,我才发现可持续在其文化,品牌,工作方式等等里是多么的根深蒂固。
I went back home and thought I’d give this new shampoo a try once I had finished my current shampoo bar.
所以我决定用完之前的洗发皂就试试看这款新的洗发水。
The experience with OI shampoo was such a treat! The OI shampoo is made with Roucou Oil which is apparently the secret behind the shine and softness that it gives to the hair. Extremely rich in beta carotene , Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging.
OI 洗发水体验太棒了!为什么用完了头发又软又发亮呢?因为它是用胭脂树油做的。这个胭脂树油富含beta胡萝卜素,可以降低紫外线对细胞的损害,也可以抗衰老。
Not only is this shampoo paraben and sulfate free, but Davines also offset the carbon dioxide emissions from its production with reforestation and woodland protection projects.
这款洗发水不仅不含很多洗发水里加的对羟基苯甲酸酯和硫酸盐,而且会通过种树和树林保护项目来抵消其生产中的碳排放。
Only a few days later, did their latest video ‘A Single Shampoo’ appear on my Instagram feed, and it brought tears to my eyes. The video is a poetic ode to the earth, to what awaits us and what kind of tools we need for our future: Love, patience, resilience, … just to name a few.
过了没几天,他们最新的视频 “A Single Shampoo”就被推送到我的Instagram上,让我泪流满面。此视频是对地球的诗意颂歌,歌颂创造未来我们需要的工具:爱,耐心,坚韧等等。
I felt compelled to share these experiences with you all, because from a CORPORATE point of view I want to show that it’s possible to have TRUE sustainable company, and on the other hand, as a CONSUMER, we DO have a choice when it comes to buying from brands who want to be part of OUR future.
我忍不住想和大家分享这些经历,因为我想向大家展示一个真正可持续的公司是有可能的。同时作为消费者,我们对于支持有心为未来助力的企业真真切切有选择权。
I invite you to watch the video below of A Single Shampoo:
我邀请你看看下面这个视频A Single Shampoo:
“A Single Shampoo is the symbol of our journey to do better and to be better for the world. It's a commitment we have and an aim we constantly dream to reach.”
“A Single Shampoo是我们为了世界每天不断提高的象征。它是我们的承诺和不断追求的目标。”
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