Ad campaigns are glamorous
Brimming with creativity
bags are…well, bags
一次充满吸引力和创意无限的广告活动,和包包有什么关系呢?
You’ve been reading that upcycling is cool
This group from Givingback has taken that message to heart
After an ad campaign in early 2017
Creative agency Lead(宜德) was encouraged by the host of the event
BottleDream (which deserves a huge following in their own right)
To find a use for all the banners used in the campaign
是的,这是一个超酷的升级改造事件!
在2017年初的一次广告活动之后,创意代理公司宜德在活动主办方BottleDream的鼓励下, 为所有在活动中使用的横幅寻找新用途, Givingback(回向)这一品牌由此诞生了。
Givingback was born
A fashion brand that makes bags using discarded materials from ad campaigns
Givingback（回向）,一个年轻的时尚品牌，将广告圈的回收品，做成独一无二的包包。
“these banners are the culmination of months of creative work
But they meet their demise after only hours of display at a campaign”
Remarks Benny from Givingback
Exactly!
Not only are they good materials
They also contain ingenious designs that we love to wear
“这些横幅是几个月来创造性工作的结晶，但它们的生命仅仅只有用于展示的那几个小时。”
--- Benny from Givingback
这些用于广告活动的横幅往往质量上乘，并且充满创意。
Givingback had a reality check when meeting with OEM’s in the bag industry
Fluctuating quantity of banner supply
Tedious treatment procedures
Unique patterns on each banner
OEM’s wanted no part of this
Givingback在与皮包行业的厂商会面时，对实际情况进行了核查：
横幅供应量不稳定， 乏味的处理过程，每条横幅上的特殊图案。
以上的每一条都不符合厂商的标准。
So, they hired their own designers and bagsmiths (is this a word?)
The result is sexyyy
为此，Givingback请了自己的设计师。
结果…很性感。
Not only is it high quality
But each bag has a unique design pattern and text
That finds no twin in the ENTIRE world
不仅由于它质量上乘，而且每一只包的设计/图案/文字都是独一无二的，全世界都找不到相同的第二只。
Check out this bag upcycled from an Ikea ad campaign
How cool is it to be connected to the origin of what you wear!
这只包包的材料来自宜家广告。
是不是挺酷的！
This story goes to show that there really is no trash
if we have the imagination to turn it into treasure
看到了吗？是不是垃圾，想象力说了算。
let’s enjoy upcycling
一起享受升级改造吧！
and don’t forget to vote for sustainability with your wallet
buy from brands such as Givingback
支持更多像Givingback一样的可持续发展品牌
Givingback Taobao store（Givingback淘宝店）: https://shop244268018.taobao.com/index.htm?spm=a1z10.4-c.w5002-17507497235.2.4748246fwL8Yh6
All photos in this article were taken from BottleDream’s wechat account (bottledream) with authorization
本文所有照片均来自BottleDream授权的微信账号(BottleDream)